CustomModel

AI Chatbot for Law Firms That Answers From Your Own Content

An AI chatbot for a law firm should answer the questions prospective clients ask before they call, using only the practice area pages, fee explanations, and intake steps you publish. CustomModel does that, shows the source behind every answer, and passes the visitor to your staff when the content has no answer. It gives general information from your site and never legal advice.

Answer intake questions before the phone rings

Most first contacts to a firm ask the same things. Do you handle this kind of case, how does a consultation work, what do you charge, how long does it take, what should I bring. Each one takes a receptionist or paralegal a few minutes, and many arrive after hours.

CustomModel reads your practice area pages, your fee and retainer explanations, your consultation steps, and your FAQ documents. A visitor asks in plain words and gets an answer written from those pages, with the passage it came from shown underneath.

  • Practice areas you handle and the ones you do not
  • Consultation booking steps and what to bring
  • Fee structure and retainer explanations you have published
  • Office hours, locations, and contact routes

Built to stay inside what you have published

A chatbot at a law firm carries a particular risk: a confident answer that sounds like advice. CustomModel is built around retrieval. It writes only from the passages it finds in your content, and when nothing matches, the answer is flagged as not grounded and the visitor is offered a handoff to your team instead of a guess.

You can also add a plain disclaimer to your own pages, such as a statement that the chat gives general information and that no attorney-client relationship begins until the firm confirms one. The model answers from that text too, so the disclaimer shows up where it matters.

  • Every answer shows its source passage
  • Not grounded answers are flagged, not hidden
  • Handoff sends the question to your staff
  • Each account has its own separate index

How it works for a firm

Setup takes an afternoon, not a project. No developer is required.

  • Add your practice area pages, fee explanations, and FAQ documents

  • Run test questions from real intake calls and read the cited answers

  • Paste one script tag so the chat bubble appears on your site

  • Review the questions visitors ask in analytics on Growth and Enterprise

Who gets the most out of it

Solo practitioners and small firms use it to cover after-hours questions without hiring front-desk staff. Mid-size firms with several practice groups use it to route people to the right group. Firms with many pages of guidance use the API on Growth to place the same answers inside a client portal or an intranet.

  • Solo and small firms covering evenings and weekends
  • Multi-practice firms sending visitors to the right team
  • Firms with long guidance libraries that visitors cannot search well

What it costs

Plans start at $24 a month billed yearly ($49 monthly) with 1,000 answers, which suits a single-office firm. Growth is $99 a month billed yearly ($199 monthly) and adds the API, five seats, and question analytics, so several attorneys and staff can manage the content. Enterprise adds single sign-on, roles, an SLA, and invoicing. See chatbot pricing for every limit, and chatbot security for how content is separated per account.

FAQ

Does the chatbot give legal advice?

No. It answers from the pages and documents you publish and flags anything it cannot find. Add a general information disclaimer to your content so the answers carry it.

Can it collect intake details from visitors?

It answers questions and hands the visitor to your team when needed. You decide which contact route the handoff uses, and your staff takes the matter from there.

Is client information kept separate from other firms?

Yes. Each account has its own models and its own content index, and answers never draw on another account's content.

Do I need a developer to add it to my firm's site?

No. You paste one script tag and the chat bubble appears. The widget is included on every plan.

Can the chatbot answer from our fee agreements and retainer terms?

It can answer from any document you choose to add. Only add what you are comfortable having cited back to a visitor, such as published fee explanations.