CustomModel

Chatbot Cost Explained With Your Own Numbers

Chatbot cost has two sides: what answering repeat questions costs you today, and what a plan costs each month. Put both on one page and the decision usually becomes simple. This guide shows how.

Last updated November 2, 2026.

Step one, price your repeat questions

Count how many customer questions your team answers in a month, estimate the minutes each takes, and multiply by an hourly rate. That is the cost of repeat answers in time, whether or not you see it on an invoice.

  • Questions per month
  • Minutes per answer
  • Hourly rate of the person answering

A worked formula

Questions per month times minutes per answer, divided by sixty, times the hourly rate. Use your own figures. The result is the monthly cost of answering by hand, and the share the chatbot can take over depends on how repetitive your questions are.

  • Hours spent = questions times minutes divided by sixty
  • Monthly cost = hours times hourly rate
  • Share handled by the bot = the repeat part of your questions

Step two, read the plan limits

Plans differ in what they count. Some count conversations, some count credits, some count seats. CustomModel counts answers. Starter includes 1,000 answers a month, Growth 8,000, and Enterprise 25,000.

  • Answers per month
  • Content pages you can index
  • Models and seats included

What the plans cost

Starter is $49 a month, or $24 a month billed yearly. Growth is $199 a month, or $99 billed yearly, and adds the API, five seats, and question analytics. Enterprise is $599 a month, or $299 billed yearly, with SSO, roles, an SLA, and invoicing. See chatbot pricing for the full table.

  • Yearly billing takes 50 percent off
  • No credits to track
  • Cancel anytime

Hidden costs to ask about

Ask about charges that appear after signup: overage fees, extra seats, API access sold separately, or branding removal. A plan that includes these is easier to budget.

  • Overage rules
  • API access
  • Branding removal

Compare cost to quality

A cheaper bot that answers wrongly costs you more in follow up. Test every option with the same questions on your own content, and weigh answer quality as heavily as price.

  • Use the same test questions
  • Check sources on every answer
  • Review what happens when the bot cannot answer

Try it on your own content

Paste a page of your own content, ask a real customer question, and read the cited answer.

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FAQ

How much does a chatbot cost per month?

CustomModel plans run from $49 a month on Starter to $599 on Enterprise, with 50 percent off on yearly billing.

What is the cheapest way to start?

Starter at $24 a month billed yearly covers a small site with 1,000 answers a month.

Is the API extra?

No. API access is included on Growth and Enterprise.